Adrian Day: Brand Consultant

Adrian is an experienced brand consultant who has advised many of the world's leading organisations. He led the corporate branding practice at Landor and was Managing Director of their London office. He has also held senior management and consulting positions at Siegel & Gale, Uffindell and Fishburn Hedges.

His projects include the global re-branding of Anderson Consulting as Accenture, advising British Airways on their brand architecture, the repositioning of Swiss Re and the successful rebranding of Telecom Australia as Telstra. Adrian has worked on many projects where digital communications are central to the re-branding including for Multifonds, Aviva and the NHS.

Competencies: brand research, definition, architecture, engagement and expression, briefing and brand management.

Superpowers: LinkedIn super user 

If he were a film character: Tom Hagen, the Godfather

Likes his tea: from Starbucks!