Annoying AA Ad

posted on 11th October 2006 by Laurence

Ok so the vote for most irritating advert goes to American Airlines for their highly patronising “And if we can keep them happy” campaign.

Have a look here.

For those who haven’t seen it, they show Mr. Soprano James Gandolfini stuffing his already well-fed face with food and wine, even grabbing a bottle, probably bound for someone else, from a passing air stewardess/flight attendant/trolley dolly/actress, aboard an AA (no pun intended) plane.

The voiceover states in no uncertain terms that if they can keep New Yorkers happy, then the rest of us shouldn’t present any problems at all.

Now I’ve got no issues with NY’ers at all - but I do have a problem with the insinuation that us Brits have, by default, far lower standards in life than our American counterparts.

Fair enough if we sat around dribbling in our underwear, picking stale bread crumbs from our navel and drinking our own…. Anyway, that’s not the case (except for a couple of my colleagues) and I personally don’t like being patronised by a smug airline who are clearly on their last legs/wheels.

Their tag line is “We know why you fly”.

Wow - they’ve finally cracked the industry’s secret code. I wonder what the answer is. Could it be “To get from A to B, in the air” ?