Cheeseberry

posted on 24th July 2007 by Jon

I have been using a Blackberry for about 4 years and like getting a mobile phone, I feel I would struggle without it (although probably not for long). My contract with T-Mobile is now up and I’m about to renew it whilst upgrading to a new Blackberry Curve. I was all excited about this until I saw this ad on the Blackberry site with quotes from high flying business execs like:

“I don’t feel fully dressed without my BlackBerry”

“My Blackberry is like family”

“My Blackberry makes me a better ‘me’”

“I love my Blackberry as much as my wife”

and, my personal favourite:

“Blackberry has totally changed my life for the better”

...I mean, can you imagine how sad this person’s life must have been!! 

So very, very sad and also, incredibly cheesy from the advertising side of this. I would be so embarrassed pitching this as an ad. I think this could only realistically have happened Stateside!