Google, in an Instant

posted on 10th September 2010 by Jon

Have you noticed the enhancements that Google have recently added to the user experience? To the right of the search box you will now see a small note saying: “Instant Search is on”. This function is Google’s attempt at a predictive text function that suggests what it is that you may be looking for whilst you are still typing. The results that are thrown at you are changed in real-time with each character you add in the search field.

There are a number of issues raised by this new addition, not least the way that search optimisation is heavily affected by the way Instant selects results (not through SEO but instead, by what users have typed).

More info here: http://googleblog.blogspot.com/2010/09/search-now-faster-than-speed-of-type.html