Microsoft Songsmith Advert

posted on 4th February 2009 by Jon

This has got to be, without a doubt, the most cheesy ad I think I’ve ever seen:

This would probably make quite an interesting case study for a digital marketeer as it’s so unbelievably cheesy that it can only really be aimed at very young children or a very specific segment of the US adult audience (the kind of people who go to Disneyworld on an annual pilgramige despite the fact that they have no children!).

I’d love to see someone like Seth Godin’s take on this ad or find out from Microsoft (or their ad agency) what their thinking is behind the concept.

There’s also a good article on the Tech version of the Times newspaper explaining how this new software is being used in ways that Microsoft had never really envisaged. Take a look here.