Want more traffic?

posted on 25th July 2008 by Jeanine

Getting a position on the first page of Google is tough, very tough. How many millions of similar businesses are out there? How many people are looking for the best quality offers? And how can I make more business from my website?

A strong level of natural search optimization techniques can bring results. However, without unique content, a strong product, well chosen keywords and linkage, search engines won’t give your website a significant ranking.

Next to natural search optimization you should also focus on Google AdWords. Why pay for adverts if you can be on the first page of the natural search result? The answer to this is that a natural search strategy is a complex and long-term project whereas AdWords not only provides a quick win by giving you an immediate presence, but it also has the benefit of adding to your natural search strategy. Furthermore, Google AdWords lets you decide how much you’re willing to spend per click or impression on your Ad which means that you are totally in control of your budget. A result of the traffic improvement would therefore be visible within about a month.

Let me show you an example of a Google AdWords Campaign:
Mr. Baker owns a flower shop in North London. After we identified his advertising goals, we then created relevant keywords and ads for each of his goals. Mr. Baker decided to invest £500 in AdWords ads with a £0.50 maximum cost per click. If 10% of all the clicks result in sales, Mr. Baker would have made 50 sales. If the average sale amount is £50, Mr. Bakers initial investment of £500 will have returned £5,000 in sales.

In this instance, Mr. Baker should advertise on a larger scale and reinvest the profits into his AdWords budget, which would then increase the potential profits. Of course, it isn’t always this straight-forward and the more competitive the industry, the more expensive the ads become. The balance between advantages and disadvantages of running a campaign then become much closer and would require a little more analysis.

Google boast that their Advertising programme brings about 30% more business for you than traditional advertising on radio or tv and they have some pretty strong stats to back this up. In times of hardship, when companies start to feel the pinch and tighten their M&A budgets, a well targeted campaign that shows a very clear return on investment has got to be the way to go. This is why so many companies are turning to Google.

If you’d like to do the same, or find out more about this service, drop us a line. We run AdWords campaigns for a number of clients in a range of different industry sectors and would be happy to have a chat.