Red Carpet Manicure is responsible for launching the latest innovation in nail care in the UK. Previously, a professional gel manicure treatment was exclusive to the expensive salons on the high street but RCM has developed a series of kits that can be used from home at a fraction of the cost.
Score Communications was selected to create an online presence to profile the brand and sell this exciting new product range. It was paramount that the website launched prior to the festive break (0f 2012) to benefit from Christmas sales and to spearhead this revolution in nail care prior to RCM's competitors discovering and replicating the technology. Score stepped up and after an intense but focused six week schedule had met the challenge and the project was ready to go live.
The e-commerce site rolled out alongside a highly effective marketing campaign incorporating both social media channels and multiple, highly targeted Google Adword campaigns.
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