Excellent article in this month’s .NET magazine highlighting a few case studies where companies have used Twitter to market themselves.

The article focuses on Moonfruit, a web design software outfit that offered 10 Mac Book’s as part of a competition to anyone that uses #moonfruit as part of a tweet. A £9k layout that led to an exceptional amount of coverage and site visits.

The article also lists a top ten tips for companies or individuals considering a Twitter Marketing strategy. Well worth a read: http://www.netmag.co.uk/zine/home/the-pros-and-cons-of-twitter-marketing

An interesting little website has recently come to prominence using nothing more than an intelligent Twitter aggregator and a little clever thinking (not to mention some quite savvy PR).

The website has the provocative title of www.pleaserobme.com and it cleverly aggregates feeds from sites like Google Buzz and FourSquare where users are encouraged to make their precise whereabouts public. By doing this, they are effectively telling the world that their home is empty - a point that is made particularly poignant by the name of the site. The founders did not set this up to aid wannabe burglars, instead it was created to make the point that websites are holding ever more confidential and sensitive information and that this information can be used for both good and evil depending on the end-users motives.

Mashable do a really good review of the site and what it is capable of here: http://mashable.com/2010/02/17/pleaserobme/. Well worth a look.