DIY SEO Campaign

A few weeks ago on E-Consultancy.com our online marketing consultant Leon Bailey Green started a debate on the role of SEOs and PR professionals in search engine optimisation campaigns (read the debate here).

Some thought PR companies should take more responsibility for achieving links to their client’s websites, and others thought it should remain with skilled SEO professionals.

But what if you’re a small business without a PR company or SEO consultant in house?

Here Leon has put together some ideas for involving everyone in your organisation and network in building up links to your website which helps with your search engine ranking.

1. Message Boards
Engage in discussions on message boards relating to your niche and include a text link to your website in posts.

Make sure your contribution to these boards is relevant to your business and will add value to the conversation.

Most message boards will allow you to post links, but some may not pass on the search engine benefit. It’s still a good idea to contribute to these as you will be building up your brand with the right community and attracting relevant click throughs.

2. Cross linking with partners
Ask your clients, partners and suppliers to link to your website. They may ask you for a link back so be prepared to reciprocate.

They are more likely to link to you if you create pages specific to them that are useful for their visitors.

You might want to write a positive testimonial about a supplier which will encourage them to link to you.

3. Create something viral
Whether it’s a controversial article or a money can’t buy competition, viral = links + links = more traffic and a higher search ranking.

At ScoreComms we offer a full consultation and advice service on all areas of search including how to create and execute a powerful links strategy. If you’d like to find out more about this, please contact us.

Leon Bailey Green is an online marketing consultant and friend of Score Communications. Read more online marketing tips on his blog (www.leonbaileygreen.com).