New No.10 Website

No.10 Downing Street have just re-launched their official website - www.number10.gov.uk. Including a raft of new gimmicks and tools like Flikr images, Twitter and Brightcove as the main TV player, the site has a much more modern/bloggy feel to it making it more user friendly and a little lighter than its predecessor. In an organisation like No.10, getting some of these new tools integrated into the site can’t have been an easy task but I think the result is fairly positive.

Despite the use of tools like Twitter which focus on the individual, it appears that the one thing missing is a human touch and in particular, more from the PM himself.

Nevertheless, 8 out of 10 for effort on this one.

It’ll be interesting to see how the White House re-design their site should the more tech-savvy Barak Obama win the top job in November.  Surely a candidate who has just promised to text all of his supporters with his choice of running mate will do something to change the style and functionality of what is a pretty dull and static website. Perhaps on this occassion, the UK will have shown the way forward?