Streetview in 3D

A start-up agency called yellowBird (from the Netherlands) has developed its own interactive 3D video version of Google’s Street View. If you are not familiar, Street View enables you view and move around your local streets with 360 degree street level imagery.

Essentially, yellowBird has developed technology to top this feat: 3D video footage is captured and in the production room this footage is stitched together to enable a viewer to immerse himself and move around in a similar environment, but with real footage as the backdrop.

Popular technology website TechCrunch recently featured the news as a headline story a few days ago and as a direct result yellowBird’s server ‘experienced unprecedented user activity’.  However, we don’t need this fact to appreciate that this is an exciting technological development and the implications are enormous (listen out to the collective sound of the gaming and entertainment industry bods all sitting up and taking note).

Unfortunately, the extra traffic to the site has meant yellowBird has since removed its demo version. However, TechCrunch has embedded a version along with its excellent article and I suggest you go there now and take a look.