The Second Life Bandwagon

Every day we read more stories about big companies who have created a presence for themselves within the online Virtual World of Second Life. The list of names grows longer everyday and amongst some of the most recent converts are Adidas, IBM, Reebok, American Apparel, Toyota, Leo Burnett and Bartle Bogle Hegarty. There appears to be a defining factor that seperates the companies that are glad they made this move and the ones that didn’t and that seems to be the level of creativity that they use in their SL presence.

For those that use SL as a way to continue online what they do off, the marketing effort of building something in SL has been a failure or at best a wasted effort. It is those that are doing something different that are finding this exercise a worthwhile one.

We are working with a new client to create a SL presence that should present both the client and the residents of SL with something new and if all goes to plan - a great new resource. Hope to tell you more about this soon. In the meantime, take a look at this article from Brandweek that explains the issue in much more detail…