Network Rail Utilise Myspace

Musicians, video directors, bloggers and comedians - we have a new big-kid joining myspace!

They go by the name of Network Rail and these guys are using a whole different approach to myspace - raising awareness for road safety.

After seeing a little advert on myspace for a new track entitled “Rush” by “DJ Riskee” which featured Lucy Pinder (one of my personal favourites), I thought I had to give it a whirl! The video starts with a young man driving his car through the city at a fast-pace passing by beautiful women, waving to them as they pass and engaging in a little banter with other female drivers on the road. While all this is going on, a trendy house-style track is being played in the background, appealing to myself and many other people my age. All the while, I’ve got my eyes open ready to see when Lucy Pinder makes an appearance. The video goes on a little more and the driver has now left the city at night and now finds himself driving down a country road. The whole video has been sped up to add to the effect.

The driver finally comes to a level crossing - where he then realises its too late to slow down. You hear the crash but don’t actually see it. The video finishes with the message “Level Crossings - Don’t run the risk!”.

I thought the concept and the way that this whole campaign has been carried out was excellent and extremely effective. I like many others was lured into watching this video, and I’m sure that this message has reached its target audience.

They also have a custom-style myspace layout. Unlike the many similar myspace profiles that we see day-to-day - this profile has got a very trendy unique design to it, once again appealing to people of my age group (21-30).

All in all… i take my hat off to these guys. They’ve put together an extremley serious message here and delivered it in a modern way using one of the biggest social platforms in the world today - myspace.

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