Naturally 7 - Naturally Gifted

A few months ago, I was directed to youtube and instructed to search for “naturally 7” by a friend of mine. Being an avid fan of most musical genres I had to see what all the fuss was about.

Was I disappointed? I was about as disappointed as a kid who’s family won the lottery the week before Christmas. Was I amazed? I was more than amazed. These guys have talent which unfortunately these days we aren’t exposed to enough.

Sad as it seems, record labels are signing lots of vocally incapable kids who’s talent does not lie in music but in their image and markability potential so it’s great to see some real music is still being produced. However this is not your average busking group.

Back to this video I was directed to, Naturally 7 deliver an acapella-style performance whilst travelling on public transport in France. What starts as a couple of people looking over their shoulder results in the whole train absorbed by their musical abilities. I could sing their praises for hours on end, however I’ll let you be the judge of their skills.

But what on earth has this got to do with the internet, web-design, web-development or anything technical for that matter? Well its simple. These guys, before they did this acapella on the train were relatively unknown. Since posting that video up on youtube, the video has received 1,303,687 plays at the time of writing this article. Quite impressive. So through viral marketing, and people passing on this link, it would appear they have gained international fame signing to EMI one of the biggest record labels in the music industry. With the help from websites such as myspace and youtube, real musicians have managed to claw to the top, regardless of their image or personas.

Naturally 7, we salute you.

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