Podcasting
What is it?
A podcast is an audio file stored on the Internet that customers can download to their computers or MP3 players and listen to whenever they want. Now, you may be thinking, “So what - MP3 files have been available for download from the internet for years!ยจ Well, what makes podcasting different and truly useful as a business tool is that customers can subscribe to programs they are interested in. This means that free and easy-to-use podcasting software automatically downloads new podcasts to your customer’s computers as soon as they are available.
What can it do for you?
Podcasting is the easiest and most powerful way to make the connections you need now. Podcasting, the word of the year for 2005 according to the Oxford English dictionary, is a leading edge, cost effective, personalized way of delivering your company’s message.
Producing and distributing podcasts gives immediate results when you:
- Inform and motivate your employees
- Convey timely facts to your sales force
- Brief your customers on news and events
For more information on podcasting and what it can do for your business, contact us.