Digital Marketing

What is Digital Marketing?

OK, so it’s not the most ethical image we could have chosen, but it gets the point across in a brilliant way.  In the 1930s and 1940s, smoking became the norm for both men and women in the United States, and a majority of physicians smoked.  At the same time, there was rising public anxiety about the health risks of cigarette smoking.  One strategic response of tobacco companies was to devise advertising referring directly to physicians.  As ad campaigns featuring physicians developed through the early 1950s, tobacco executives used the doctor image to assure the consumer that their respective brands were safe.

Despite the growing evidence that smoking was bad for your health, the tobacco lobby had cemented peoples’ attitudes towards smoking so strongly that it has taken decades to change.
It may not be the most ethical, but it’s is a very powerful example of intelligent marketing.

What can it do for you?

At ScoreComms, we work with our clients to devise, create and execute full digital media strategies that include all elements of modern campaigns.  From Facebook applications through to the more solid banner ads, we can help push your brand, product or message to a wider and more targeted audience.

Our services and experience spans across the following areas:

- HTML emails
- Banner ad campaigns
- Facebook API’s
- MySpace Pages
- Video and Podcasting production and roll-out

Let us know about your message and we’ll tell you the best way to push it out there.

(P.S. Just so we’re clear - Big Tobacco are not on our client list!)