Online Campaigns

This is the moment that campaigning changed forever.  When Senator John F. Kennedy went on TV to debate with his opposite number, then Vice President Richard Nixon, campaigning changed from a focus on radio and print to TV. The radio audience thought that Nixon had won the debate, but the largest TV audience in American history thought otherwise. In an election that went down to the wire, it is a well-held fact that this was the moment that swung the campaign in JFK’s favour.

The last two presidential elections have seen the next step in this evolution with the campaigns of Howard Dean in 2004 and more recently Barak Obama drawing massive support both in terms of campaign support and funding via the internet.

Our specialist area here at ScoreComms is to help our clients get their message across and target the right audience. With a strong grounding in online messaging and background in public affairs, PR and political lobbying, this is an area that we feel most comfortable in. We study the latest campaigning techniques and where appropriate, assist our clients in harnessing these for their own campaigns and issue awareness. With the ability to not only interact with, but actually create full blown social networking sites, we are in a great position to help guide you in taking your campaign to the next level.

If you would like to learn more, please get in touch.