<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en">

    <title type="text">ScoreComms</title>
    <subtitle type="text">ScoreComms:Our Blog</subtitle>
    <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/blog" />
    <link rel="self" type="application/atom+xml" href="http://www.scorecomms.com/index.php/score/atom/" />
    <updated>2010-08-19T06:36:08Z</updated>
    <rights>Copyright (c) 2010, Jon</rights>
    <generator uri="http://www.pmachine.com/" version="1.6.4">ExpressionEngine</generator>
    <id>tag:scorecomms.com,2010:08:19</id>


    <entry>
      <title>Webinar No&#45;No&#8217;s</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/webinar-no-nos/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.267</id>
      <published>2010-08-19T05:30:07Z</published>
      <updated>2010-08-19T06:36:08Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Video"
        scheme="http://www.scorecomms.com/index.php/score/archives/C25/"
        label="Video" />
      <content type="html"><![CDATA[
<p>Our video production partners, Insitu Digital have created a great little video highlighting the &#8220;Seven Deadly sins of webinars and how to avoid them.&#8221;
</p>
<p>
Take a look at the video here: <a href="http://www.insitudigital.com/showreel#ooid=0yMzk3OiSRJDztxqbqR9ufcYHq2l5-hV,4waGNiOoiDmmgK1fHMgrbe5Eu2xVLcG6,o4NHdtMTqNzWpiYPoWMFb5gISLKwK2bi" title="http://www.insitudigital.com">http://www.insitudigital.com</a>
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Twitter &#45; the Movie?!</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/twitter-the-movie/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.266</id>
      <published>2010-08-12T21:34:22Z</published>
      <updated>2010-08-12T22:43:23Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Facebook"
        scheme="http://www.scorecomms.com/index.php/score/archives/C10/"
        label="Facebook" />

      <category term="Technology"
        scheme="http://www.scorecomms.com/index.php/score/archives/C8/"
        label="Technology" />

      <category term="Twitter"
        scheme="http://www.scorecomms.com/index.php/score/archives/C22/"
        label="Twitter" />
      <content type="html"><![CDATA[
<p>First we learnt that Aaron Sorkin (of West Wing fame) was producing a film all about the origins of Facebook, &#8220;the Social Network&#8221;:
</p>
<p>
<object width="510" height="290"><param name="movie" value="http://www.youtube.com/v/ZHkYEC-UfTo?fs=1&amp;hl=en_GB&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ZHkYEC-UfTo?fs=1&amp;hl=en_GB&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="510" height="290"></embed></object>
</p>
<p>
It was only a matter of time before someone pulled this together:
</p>
<p>
<object width="510" height="290"><param name="movie" value="http://www.youtube.com/v/putQn89TQzc?fs=1&amp;hl=en_GB&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/putQn89TQzc?fs=1&amp;hl=en_GB&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="510" height="290"></embed></object>
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Wave Goodbye</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/wave-goodbye/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.265</id>
      <published>2010-08-10T12:00:18Z</published>
      <updated>2010-08-10T14:51:19Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Google"
        scheme="http://www.scorecomms.com/index.php/score/archives/C14/"
        label="Google" />

      <category term="Google Wave"
        scheme="http://www.scorecomms.com/index.php/score/archives/C24/"
        label="Google Wave" />
      <content type="html"><![CDATA[
<p>Following the recent news that Google is going to let &#8220;Wave&#8221; slowly slip into the great web cloud in the sky, <a href="http://tcrn.ch/axvV9A" title="Techcrunch" target="_blank">Techcrunch</a> have written a really interesting post-mortem that outlines what went wrong and why Wave never fulfilled its potential.
</p>
<p>
Two things we&#8217;d add to this article:
</p>
<p>
1. Our own experience using Wave as a small digital company was also very mixed. With developers and programmers able to commit the time required in getting to grips with the system&#8217;s many benefits, it was the project management team that were perhaps not fully able to deploy Wave in the way it was meant to be used. As outlined in the article, I&#8217;d also attribute this to lack of time.
</p>
<p>
2. How amazing must it be to be able to work for a company who are so wealthy that they are able to hold a general philosophy of being quite happy to fail, so long as they&#8217;ve tried. Just imagine how comforting that must be&#8230;
</p>
<p>
Read the Techcrunch article here: <a href="http://tcrn.ch/axvV9A" title="http://tcrn.ch/axvV9A" target="_blank">http://tcrn.ch/axvV9A</a>
</p>
      ]]></content>
    </entry>

    <entry>
      <title>It&#8217;s a Boy!!!</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/its-a-boy/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.264</id>
      <published>2010-08-02T12:27:18Z</published>
      <updated>2010-08-02T13:32:19Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Development"
        scheme="http://www.scorecomms.com/index.php/score/archives/C27/"
        label="Development" />
      <content type="html"><![CDATA[
<p>OK, <a href="http://www.scorecomms.com/index.php/blog/permalink/its-a-website/" title="second delivery">second delivery</a> for ScoreComms today and this one was 9 months in production! Head Programmer, Laurence Nash is now the proud father of a baby boy, Oliver Harry Nash born this morning and weighing in at 7lbs 3oz. Mother and Baby are both very well. The team at Score have been celebrating with Champagne and Jam Doughnuts! Never let it be said that we don&#8217;t know how to party!!
</p>
<p>
Congratulations to both Laurence and Laura.
</p>

      ]]></content>
    </entry>

    <entry>
      <title>It&#8217;s a website</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/its-a-website/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.263</id>
      <published>2010-08-02T09:00:55Z</published>
      <updated>2010-08-02T13:26:56Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Clients"
        scheme="http://www.scorecomms.com/index.php/score/archives/C26/"
        label="Clients" />
      <content type="html"><![CDATA[
<p>On the same day that the team at ScoreComms wait patiently for news of Head Programmer, Laurence Nash&#8217;s expected first child, we are pleased to announce the birth of another project that has been lovingly created by our team (with a large element also attributed to Laurence). <a href="http://www.europe-economics.com" title="www.europe-economics.com">www.europe-economics.com</a> has been in production for several months now and includes a full content management system, blog and video section. Katherine and Cheryl over at EE have worked closely and patiently with our team over recent months to launch this great new profile site which will provide a great new resource for this well-renowned consultancy specialising in economic regulation, competition policy and the application of economics to public and business policy issues. 
</p>
<p>
As part of this project, ScoreComms also arranged for a new set of corporate imagery to be created by our photography partners <a href="http://www.sovereignphotography.com/index.php?mod=corporate_pr" title="Sovereign Photography">Sovereign Photography</a> which has helped to bring the site alive.
</p>
<p>
View the new website here: <a href="http://www.europe-economics.com" title="www.europe-economics.com">www.europe-economics.com</a>.
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Score Newbies</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/score-newbies/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.262</id>
      <published>2010-07-08T08:39:01Z</published>
      <updated>2010-07-08T10:14:02Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Business"
        scheme="http://www.scorecomms.com/index.php/score/archives/C18/"
        label="Business" />

      <category term="News"
        scheme="http://www.scorecomms.com/index.php/score/archives/C2/"
        label="News" />
      <content type="html"><![CDATA[
<p>ScoreComms are pleased to welcome two new starters at the agency this month.
</p>
<p>
Sarah-Jane Wood (or SJ) has joined Score as an Account Manager having worked on numerous web projects over the last few year, including a stint at mobile start-up <a href="http://www.mobyko.com" title="Mobyko">Mobyko</a> where she covered the full digital/web/mobile product spectrum.
</p>
<p>
SJ will be working on a number of client accounts and will also be responsible for pushing Score&#8217;s Search Marketing Division forward.
</p>
<p>
We are also joined by Derek Kirk who is the newest Web Developer at Score. Previously at web agency <a href="http://www.minttwist.com/" title="Mint Twist">Mint Twist</a>, Derek will work on the full lifecycle of web builds at Score where he will work with Creative Director, Greg Woods on graphic layouts and then assist the programming team in turning the design into reality.
</p>
<p>
We welcome both SJ &amp; Derek into the Score Team.
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Browser Targeting in CSS</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/browser-targeting-in-css/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.261</id>
      <published>2010-07-06T07:41:13Z</published>
      <updated>2010-07-06T10:46:14Z</updated>
      <author>
            <name>Andy</name>
            <email>awotherspoon@scorecomms.com</email>
                  </author>

      <category term="Development"
        scheme="http://www.scorecomms.com/index.php/score/archives/C27/"
        label="Development" />

      <category term="CSS"
        scheme="http://www.scorecomms.com/index.php/score/archives/C28/"
        label="CSS" />
      <content type="html"><![CDATA[
<p>Having recently finished a project whose main user base use that most hated of browser (by developers at least), Internet Explorer 6, I&#8217;ve been systematically ruining my code utilising various hacks and tricks to ensure that the site looks and functions as closely as possible to that of modern browsers. This can be done in a variety of ways, but usually utilising further quirks and failings of the browser in order to provide it with one style while modern browsers are presented with another. Below is just one example of how to do this:
</p>

<blockquote><p>background:url(&#8217;../images/feature-top-right.png&#8217;) no-repeat top right !important; 
<br />
background:url(&#8217;../images/feature-top-right.gif&#8217;) no-repeat top right;</p></blockquote>

<p>
This was used to circumvent the fact that IE6 doen&#8217;t display alpha transparencies in .pngs, but instead chooses a relatively arbitrary colour, which usually isn&#8217;t the same as the background it&#8217;s set in. IE6 can, however,  deal with the simple transparency in .gifs, so this is a good alternative. The result of this little hack is that most browsers show the .png with anti-aliasing on the image, whereas IE6 shows a similar image which doesn&#8217;t have anti-aliasing. This does means that the edges are more jagged in IE6, but you still get the same effect as more modern browsers, in this case rounded corners on boxes. Incidentally, this can also be achieved through CSS3, but as this is less supported it&#8217;s sometimes easier to go down a different route, though I&#8217;ll be contradict myself later, so read on.
</p>
<p>
The main problems with the above method is that it&#8217;s messy, bloats already sizeable css files and throws standards out the window. You generally have to either add more properties into a rule in order to deal with the various quirks, such as adding &#8220;display:inline-block;&#8221; to help fix the extra padding bug in IE6, or add duplicate lines which are then interpreted by the various browsers differently, which just leads to frustrations when trying to review code and work out what it&#8217;s meant to do.
</p>
<p>
The above example gives the same line twice, with a slight alteration. Modern browsers get to the first line, reads that it should show the .png, that it&#8217;s important and ignore the second line. IE6, however, reads both lines and then uses the last line to show the .gif rather than the .png. However, a much more tidy way of doing this would be to separate out the various hacks, tricks and fiddles into a separate CSS files, or a section of the CSS as this would require less calls to the server, and only allow certain browsers access to certain sections of the CSS. This is precisely what an article in the August (despite it being the start of July) <a href="http://www.netmag.co.uk/" title=".net magazine">.net magazine</a> details.
</p>
<p>
In the article, a method of capturing a visitors browser using $_SERVER[&#8217;HTTP_USER_AGENT&#8217;] is suggested which is used to add a class to the body which can then help filter which bits of CSS are provided to the various browsers out there. This method seems to provide a more superior way of filtering and allows targeting of lines of CSS for a specific browser allowing beautifully crafted CSS to remain intact whilst also allowing a beautiful design to be shown across a variety of browsers consistently.
</p>
<p>
Unfortunately it doesn&#8217;t get rid of having to do cross-browser testing or anything of that nature, but it does allow unsightly hacks to be separated out, kept together and hidden away in a dark corner until needed. It also means that those trendy new CSS3 techniques that have been floating around for a while can be safely utilised without fear of them only being seen by a handful of visitors and breaking the layout for others.
</p>
<p>
This <a href="http://www.findmebyip.com/litmus#target-selector" title="handy set of tables">handy set of tables</a> gives a good overview of what can and can&#8217;t be used with the latest browsers. Among the new CSS3 properties is FontFace, which opens up the world of typography in a better way than other methods available (eg. <a href="http://cufon.shoqolate.com/generate/" title="cufón">cufón</a>, <a href="http://www.mikeindustries.com/blog/sifr" title="sIFR">sIFR</a>), which thankfully is supported by almost all browsers, old and new, though FireFox 3 lets the side down.
</p>
<p>
In conclusion, it&#8217;s good to have a clean and tidy way of separating out the various differences in the CSS required for each browser, until such time that coding practises and standards are taken up by all browsers, everyone upgrades to the latest version and hell freezes over.
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Children of Star Wars</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/children-of-star-wars/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.260</id>
      <published>2010-06-29T13:09:26Z</published>
      <updated>2010-06-29T14:16:27Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Entertainment"
        scheme="http://www.scorecomms.com/index.php/score/archives/C21/"
        label="Entertainment" />
      <content type="html"><![CDATA[
<p>No, not the US-Russian Star Wars programme, the actual film Star Wars! If you grew up loving the saga (Eps IV-XI not the sucky prequels), then you&#8217;ll love this - We did!
</p>
<p>
<object width="500" height="280"><param name="movie" value="http://www.youtube.com/v/-CVYOCMpJRY&amp;hl=en_GB&amp;fs=1&amp;rel=0&amp;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/-CVYOCMpJRY&amp;hl=en_GB&amp;fs=1&amp;rel=0&amp;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="280"></embed></object>
</p>
      ]]></content>
    </entry>

    <entry>
      <title>How to say Thank You</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/how-to-say-thank-you/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.259</id>
      <published>2010-04-25T23:48:30Z</published>
      <updated>2010-04-26T01:01:31Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Clients"
        scheme="http://www.scorecomms.com/index.php/score/archives/C26/"
        label="Clients" />
      <content type="html"><![CDATA[
<p>We recently received the most incredible box of chocolates (actually, it was more like a suitcase) from our wonderful clients at <a href="http://www.fsn.co.uk/" title="FSN">FSN</a>. Following a front-end redesign and back-end restructuring exercise, we received a totally inexpected delivery of the most amazing selection of choccies via <a href="http://www.hotelchocolat.co.uk/" title="Hotel Chocolat">Hotel Chocolat</a>. Everyone in the office has dug in and the speed in which this box has emptied is slightly concerning!
</p>
<p>
FSN have been a great client to work with and their ability to take on board recommendations and try new web techniques has created a fresh new portal for their brand. The biggest success of this project however has been the SEO element as <a href="http://www.fsn.co.uk" title="www.fsn.co.uk">www.fsn.co.uk</a> now sits above Fox Sports Network (also FSN) in a Google search for the same three letters! Not a bad result!
</p>
<p>
<img src="http://www.scorecomms.com/images/uploads/chocs1.jpg" border="0" alt="image" name="image" width="400" height="300" />
</p>
<p>
Andy and Daniela present....Chocolate!!!!!!
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Pixels Invasion</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/pixels-invasion/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.258</id>
      <published>2010-04-15T13:33:15Z</published>
      <updated>2010-04-15T14:35:16Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Design"
        scheme="http://www.scorecomms.com/index.php/score/archives/C23/"
        label="Design" />

      <category term="Entertainment"
        scheme="http://www.scorecomms.com/index.php/score/archives/C21/"
        label="Entertainment" />

      <category term="Technology"
        scheme="http://www.scorecomms.com/index.php/score/archives/C8/"
        label="Technology" />
      <content type="html"><![CDATA[
<p>We love this. Proper 1980&#8217;s retro style video games coming back to invade the planet:
</p>
<p>
<object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10829255&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=10829255&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><p><a href="http://vimeo.com/10829255">
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Twitter Marketing</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/twitter-marketing/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.257</id>
      <published>2010-03-12T20:54:21Z</published>
      <updated>2010-03-12T21:59:22Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Marketing"
        scheme="http://www.scorecomms.com/index.php/score/archives/C7/"
        label="Marketing" />

      <category term="Technology"
        scheme="http://www.scorecomms.com/index.php/score/archives/C8/"
        label="Technology" />

      <category term="Twitter"
        scheme="http://www.scorecomms.com/index.php/score/archives/C22/"
        label="Twitter" />
      <content type="html"><![CDATA[
<p>Excellent article in this month&#8217;s .NET magazine highlighting a few case studies where companies have used Twitter to market themselves.
</p>
<p>
The article focuses on Moonfruit, a web design software outfit that offered 10 Mac Book&#8217;s as part of a competition to anyone that uses #moonfruit as part of a tweet. A £9k layout that led to an exceptional amount of coverage and site visits. 
</p>
<p>
The article also lists a top ten tips for companies or individuals considering a Twitter Marketing strategy. Well worth a read: <a href="http://www.netmag.co.uk/zine/home/the-pros-and-cons-of-twitter-marketing" title="http://www.netmag.co.uk/zine/home/the-pros-and-cons-of-twitter-marketing">http://www.netmag.co.uk/zine/home/the-pros-and-cons-of-twitter-marketing</a> 
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Innovative Twitter Feed</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/innovative-twitter-feed/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.256</id>
      <published>2010-03-11T12:47:45Z</published>
      <updated>2010-03-11T14:04:46Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <content type="html"><![CDATA[
<p>An interesting little website has recently come to prominence using nothing more than an intelligent Twitter aggregator and a little clever thinking (not to mention some quite savvy PR).
</p>
<p>
The website has the provocative title of <a href="http://www.pleaserobme.com" title="www.pleaserobme.com">www.pleaserobme.com</a> and it cleverly aggregates feeds from sites like <a href="http://www.google.com/buzz" title="Google Buzz">Google Buzz</a> and <a href="http://foursquare.com/" title="FourSquare">FourSquare</a> where users are encouraged to make their precise whereabouts public. By doing this, they are effectively telling the world that their home is empty - a point that is made particularly poignant by the name of the site. The founders did not set this up to aid wannabe burglars, instead it was created to make the point that websites are holding ever more confidential and sensitive information and that this information can be used for both good and evil depending on the end-users motives. 
</p>
<p>
Mashable do a really good review of the site and what it is capable of here: <a href="http://mashable.com/2010/02/17/pleaserobme/" title="http://mashable.com/2010/02/17/pleaserobme/">http://mashable.com/2010/02/17/pleaserobme/</a>. Well worth a look.&nbsp;
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Using Video to Improve SEO</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/using-video-to-improve-seo/" />
      <id>tag:scorecomms.com,2010:index.php/blog/1.255</id>
      <published>2010-01-15T13:40:55Z</published>
      <updated>2010-01-26T10:03:56Z</updated>
      <author>
            <name>daniela</name>
            <email>dalbano@scorecomms.com</email>
                  </author>

      <category term="Video"
        scheme="http://www.scorecomms.com/index.php/score/archives/C25/"
        label="Video" />
      <content type="html"><![CDATA[
<p>When creating a website, one always thinks about its page rank within search engines. How else will people find and click onto a website if it&#8217;s not near to the top of search results on page 1? Therefore a lot of time is invested into Search Engine Optimisation to allow a website to be within the first page of search results. This mainly includes the use of keywords and link strategies. 
</p>
<p>
However, we have recently discovered a little known secret - that having a fully search engine optimised video on your homepage can make your site 53 times more likely of getting a Page 1 Google ranking (according to Forrester Research 2009). 
</p>
<p>
This does not mean simply uploading a video onto a video hosting platform, such as Youtube, and embredding it onto your website; it means utilising a video that has been specifically optimised for the web. These videos are then submitted to video search engines, such as <a href="http://video.google.com/" target="_blank">Google Video</a>, <a href="http://video.yahoo.com/" target="_blank">Yahoo Video or <a href="http://www.blinkx.com/" target"_blank">Blinkx</a>, where they can link back to your website and in turn, increase your page ranking.
</p>
<p>
There are many ways in which to optimise video for the web. Outlined below are the most important:
</p>
<ul>
<li>Create unique and worth-watching video in order to capture an audience.</li>
<li>Create your video in as many formats and qualities as possible to make it available to the widest audiences.</li>
<li>The use off keywords. This includes naming your video using the keywords you wish it to be found by, as well as the webpage where it is hosted.</li>
<li>Video metadata properties. The properties available will vary by file type and the authoring software you use, but the premise is the same as html file metadata. Include keywords, as well as the word &#8216;video&#8217; within the titles, tags and description fields.</li>
<li>Watermark or brand your video.</li>
<li>Create RSS and Atom feeds for any video content on your website.</li>
</ul>
<p>
Search engines are increasingly becoming more filtered with their results: a keyword can bring back a combination of search, news, image, social networking and video results. There are less multimedia rich results than normal html search results, so you will always have a better chance of your video, and therefore your website, being picked up by search engines and allowing that elusive &#8216;top of page 1&#8217; rank to be reached.
</p>
<p>
At ScoreComms we highly recommend that the use of video be considered whenever possible, especially on the homepage of a website. We work with an excellent video production company who specilaise in web-related content so get in <a href="http://www.scorecomms.com/index.php/contact/" title="contact">contact</a> if you&#8217;d like to consider adding video to your website.
</p>
<p>
For more information, <a href="http://www.blinkx.com/" target="_blank">Blinkx</a> has also created a <a href="http://us-store.blinkx.com/images/docs/ws_blinkxSEOWhitepaper-June2008.pdf" target="_blank">Guide to Video SEO</a> and it proves a fascinating read.&nbsp; 
</p>

      ]]></content>
    </entry>

    <entry>
      <title>Socialnomics</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/socialnomics/" />
      <id>tag:scorecomms.com,2009:index.php/blog/1.254</id>
      <published>2009-12-01T16:16:45Z</published>
      <updated>2009-12-01T17:17:46Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Social Media"
        scheme="http://www.scorecomms.com/index.php/score/archives/C12/"
        label="Social Media" />
      <content type="html"><![CDATA[
<p>Great little presentation on the benefits and advantages of investing in social media and developing a good social media strategy:
</p>
<p>
<object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/ypmfs3z8esI&amp;hl=en_GB&amp;fs=1&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ypmfs3z8esI&amp;hl=en_GB&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object>
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Google Wave Pimped</title>
      <link rel="alternate" type="text/html" href="http://www.scorecomms.com/index.php/score/permalink/google-wave2/" />
      <id>tag:scorecomms.com,2009:index.php/blog/1.253</id>
      <published>2009-11-26T21:46:00Z</published>
      <updated>2009-11-26T22:57:01Z</updated>
      <author>
            <name>Jon</name>
            <email>jhirshler@scorecomms.com</email>
                  </author>

      <category term="Google"
        scheme="http://www.scorecomms.com/index.php/score/archives/C14/"
        label="Google" />

      <category term="Google Wave"
        scheme="http://www.scorecomms.com/index.php/score/archives/C24/"
        label="Google Wave" />
      <content type="html"><![CDATA[
<p>...or perhaps this entry should be entitled &#8220;Google Wave Pulped&#8221;.
</p>
<p>
We&#8217;ve already posted a couple of entries on <a href="http://www.scorecomms.com/index.php/archives/category/C24/" title="Google Wave">Google Wave</a>, what it is, how it works etc&#8230; This video shows in glorious colour exactly what the system is about, how it can integrate various mediums and channels and connect everything together under one central theme.
</p>
<p>
<object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/xcxF9oz9Cu0&amp;hl=en_GB&amp;fs=1&amp;rel=0&amp;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/xcxF9oz9Cu0&amp;hl=en_GB&amp;fs=1&amp;rel=0&amp;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object>
</p>
<p>
...oh, and it&#8217;s pretty funny too.
</p>
      ]]></content>
    </entry>


</feed>