What are HTML emails?

Most emails are sent in plain text and viewed in an email editor such as Microsoft Outlook. An HTML email is a well-designed email template capable of rendering on a wide range email platforms and editors.

What can HTML emails do for you?

HTML emails allow your message to stand out from the crowd. In an inbox littered with static text, a well designed email will capture the attention of the user. As with our web templates, HTML emails are designed with key goals and actions in mind, driving the recipient towards a specific activity (click on a product, sign-up to a newsletter etc). These emails are also trackable and it is possible to gather detailed reporting on the success of a campaign.

In 2010, ScoreComms were invited to help support a local neighbour in advancing their HTML email campaign tools from sending a bulk email via Outlook to a an advanced and integrated HTML set-up. Focussing on brand values and key goals, we worked with Chickenshed's marketing team to design and develop a tailored email layout. Click here to learn more about this case study.