Most emails are sent in plain text and viewed in an email editor such as Microsoft Outlook. An HTML email is a well-designed email template capable of rendering on a wide range email platforms and editors.
HTML emails allow your message to stand out from the crowd. In an inbox littered with static text, a well designed email will capture the attention of the user. As with our web templates, HTML emails are designed with key goals and actions in mind, driving the recipient towards a specific activity (click on a product, sign-up to a newsletter etc). These emails are also trackable and it is possible to gather detailed reporting on the success of a campaign.
In 2010, ScoreComms were invited to help support a local neighbour in advancing their HTML email campaign tools from sending a bulk email via Outlook to a an advanced and integrated HTML set-up. Focussing on brand values and key goals, we worked with Chickenshed's marketing team to design and develop a tailored email layout. Click here to learn more about this case study.
BT tower: © Magnus D